Marketing and advertising have been evolving from the traditional strategies of print-outs, flyers, and banners. With the new digital era of marketing, companies are able to create a personalized strategy for their target market, get data-driven insights on what is working best for their business, and be able to track everything that they do.

Digital marketing has been evolving over time with various changes in technology which have allowed advertisers to become more specific about who they are targeting. From the emergence of search engine optimization (SEO) to a focus on social media marketing and email marketing – there are a number of different channels that advertisers can choose from when trying to reach consumers.

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