A strong logo or visual identity can create a lasting impression on your business. But designing a logo to represent your company’s values and culture requires creativity, talent and hard work.

A logo typically comes in two varieties: Abstract or Pictorial. The latter is usually more recognizable, but abstract logos are becoming increasingly popular.

A logo is an important factor in branding. A logo communicates the image of your company to your audience. It can be used on all of your marketing materials, or just printed onto business cards and used in advertisements. A logo should be simple, clear, and memorable.

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